“An annual Mud Festival event in South Korea was attended by nearly 3million people to raise awareness of the region’s mud cosmetics industry. The 14th annual festival took place in Boryeong and, in particular, was praised for the ‘mud mob scene’ where mud was sprayed onto Daecheon beach and millions of revelers partied and danced in the sloppy conditions. The mud, which is hailed for it’s high mineral content, was shipped onto the beach by truck. Other activities on offer were naturally mud related – including mud sliding, mud wrestling, and swimming in a giant mud tub.” w/ photos
