
“An Indian company has taken this bizarre self-hating obsession to a new level with a ‘feminine’ hygiene product that not only promises to keep a woman’s genitalia ‘fresh’ but also lighten the skin around the vagina… What is so repugnant about this product is that it is guilty of a double self-hatred – of race and gender. Indian women should be ashamed of their dark skin and, as women, should be ashamed of genitalia that is dark and, presumably, unappealing… Women’s groups have been outraged and vocal about the product. As one woman wrote online: ‘This is the ultimate insult – skin whitening for your vagina.’… It is really time for Indians to change their attitude towards their own skin. Just as African Americans launched a Black is Beautiful campaign in the US, so India needs a similar self-affirming movement. Fast.” w/ photos









