“If not for live sports, which are consumed by exactly one member of our household (me), there is no way we would be paying for cable TV or any other kind of traditional pay TV anymore. And even as a sports fan, I’m starting to find the fragmented multi-channel coverage of the few sports I watch–like tennis (Grand Slams), baseball (Yankees), and football (Jets/Giants) — so annoying that I may soon investigate just getting those via direct subscriptions. In other words, in our household, and in many other households like ours, the same thing has happened to the TV business that has happened to the newspaper business: The user behavior that supported the traditional all-in-one TV ‘packages’ — networks and cable/satellite distributors — has changed. We still consume some TV content, but we consume it when and where we want it, and we consume it deliberately: In other words, we don’t settle down in front of the TV and watch ‘what’s on.’ And, again with the exception of live sports, we’ve gotten so used to watching shows and series without ads that ads now seem extraordinarily intrusive and annoying.” w/ photos
