“A bra with a iPhone-sized pocket in the side strap is set to go on sale thanks to an ingenious design by two students at Seattle’s Washington University. The JoeyBra also has space for bank cards, ID cards and a key, doing away with the need for a purse at all. Mariah Gentry and Kyle Bartlow named their design after a Joey, which is a baby kangaroo that is raised inside its mother’s pouch. The two students, who both attend the university’s Foster Business School, have claimed through their website that the animal print design is ‘the first sexy and comfortable pocketed bra’ to be sold on the market. The bra, which comes in small, medium or large sizes, can be converted into a razorback or strapless style if desired. It is currently available for $19.99 as a pre-sale through the site.” w/ photos
