“New South China Mall was built in 2005 by Hu Guirong, who made his millions making instant noodles. He started the project with great enthusiasm, sending teams all over the world in search of ideas for his dream mall. And most of these ideas were even translated into reality. Where else in the world would be able to see a gondola on a mock Venetian canal inside a mall? But then something went horribly wrong, because when the place was completed in 2005, it simply failed to take off. It wasn’t even a dead mall, where tenants simply depart and business winds down slowly. No, Guirong’s mall never attracted merchants in the first place, as they felt it wasn’t a realistic place to set up shop.” w/ photos
